In the 2014 midterm elections 91.8% of young people DID NOT vote. Team Creative Code designed "Us - Be the voice. Vote." to connect with this audience. It is a campaign that highlights an individuals community to increase voter turnout. In this context, what is community? It is the people you interact with everyday. It is your family. It is your friends and your acquaintances. The campaign is comprised of a series of physical interactions: 1. AN IMPACT REMINDER. Highlighting an individuals direct impact on their community with a token. 2. COMMUNITY CONNECTION. Capturing attention with urban art installations centered on: ‘You are the face of California. Be the voice. Vote.’ It captures the image of the individual and connects it to a greater body of citizens. 3. AFTER THE BALLOT. Moving the community to celebrate their voice and vote after the election.
MENTA is a volunteer community where college students create events that interest and educate high school students about civic engagement. The college students find meeting spaces, relevant guest speakers, provide refreshments, and connect with groups of high school students to participate. During the event, the college and high school students will engage in activities where they can get to know each other as well as discuss civic oriented issues. From here, mentor relationships develop organically where it’s the college and high school student’s responsibilities to begin and continue the mentoring relationship. MENTA will provide a website that guides the college students in developing the events as well as tracking each event held so the college student can use the history as a resume building tool.